To announce the partnership between Volvo, a car company committed to saving lives, and Petfinder, a rescue foundation …also committed to saving lives, we did the only thing that made sense. We did it in a way that would help save lives.
Awwgmented Reality is an AR experience that lets you view real, adoptable dogs in your environment wherever you are. Studies show that when you are able to see a dog in your home, your car, or with your family, you are more likely to adopt them. So that’s what we helped people do.
Awwgmented Reality was the first of its kind. We filmed a dozen dogs using 3D volumetric capture, a brand new technology that allowed us to capture a short 3D video of each dog. Each one was then rendered into an augmented reality animal that could be viewed by anyone with an iPhone in their environment wherever they were.
AGENCY | GREY NY
CLIENT | Volvo Cars USA
ACD/AD | Chelsea Anderson
3D STUDIO | Seek