“A TONGUE-IN-CHEEK PROMO WHICH REALLY SHOULD BOOST YOUR EMOJI PROWESS”
DOMINO'S EMOJI LITERACY
We created an awesome new way to order Domino’s with an emoji and we didn’t want anyone to be left out just because they were emoji illiterate. To help them learn, we introduced a shareable PSA, launched a site with helpful resources, and provided emoji flashcards for free.
We made it possible for everyone to enjoy ordering Domino’s with an emoji—and made it so that no one will ever again be confused at receiving the eggplant emoji.
The press loved it. And it earned a One Show Bronze Pencil. Which is pretty cool.
TOOLS FOR LEARNING
We started with 10,000 decks and all 10k were claimed within the first four hours of the campaign launch.
PEOPLE LIKED IT
AGENCY | CP+B
CLIENT | Domino’s
ECD | Tony Calcao
CD | Peter Knierim, Matt Talbot, Andrew Lincoln
AD | Anne Marie Longtine